A consumers Perspective: How does my small brand REALLY get noticed in a world crowded by corporations on social media?

The Marketing world can be crowded, the loudest guy in the room is often the guy that makes the sale, or appeals to the masses, just because he's the loudest, but what about the guy who isn't so extroverted and loud, how does he get noticed? He's smart, he doesn't say much, but what he … Continue reading A consumers Perspective: How does my small brand REALLY get noticed in a world crowded by corporations on social media?

Nobody Cares until Everyone cares: How can marketers or businesses get people to take action?

Now before we get down to things. I'd like to apologise for neglecting my blog for a while, with being on holiday and completing university assignments i've been rather busy. Moving forward, the big question of the day, how can you actually get people to care about your work? Throughout my life, i've been rather … Continue reading Nobody Cares until Everyone cares: How can marketers or businesses get people to take action?

Is Marketing the epitome of Business growth or is it just a fad?

Just a quick one on a Sunday evening from me. Marketing, I love it, you should if you're reading too, but how important is it to business growth? Now if you know anything about business and business growth, you'll know that you need to market your business to generate leads, no brainer right? However, an … Continue reading Is Marketing the epitome of Business growth or is it just a fad?

Trump, Brexit – are brands missing a trick or is the risk just too great?

Sitting in my 10am lecture this morning, learning about social media marketing, blogs and more gave me a sudden awakening, i've been neglecting my own blog! Aside from this epiphany, the content of the lecture about digital identity and brands allowing consumers do the marketing got me thinking. Why aren't brands capitalising on recent events? … Continue reading Trump, Brexit – are brands missing a trick or is the risk just too great?